I’ve got to warn my readers (wait, do I have readers?): I’m neither a Democrat nor a Republican. I’ve voted for both parties, as well as Libertarian and Independent candidates in various levels of government and election cycles. I used to study politics, and yes, I do have a number of political ideals I hold dear, but I’m actually far more interested in the play of politics than the idealism. I read speeches and try to figure out how they will be received by various consumers – those who are inclined to agree with the message-bearer, those who are inclined to disagree, and the undecideds. It’s a careful game, you see – an ideal speech energizes your base, appeals to some undecideds, and doesn’t give your opponents any ammo.

This can be hard to accomplish. Continue reading What happened to “Yes, We Can”? →